Our Cookie Policy

Like many websites, we use cookies to store and then retrieve small bits of information on your computer when you visit.

For this website to function properly, it sometimes places small data files, the so-called cookies, on your device. This is done by most of the major websites.

MB “Simplanova” (hereinafter – Simplanova) respects individual privacy and values the confidence of its website visitors. Therefore, Simplanova uses cookies on this website. You can find out more about cookies and how to control them in the information below. If you do not accept the use of these cookies, please disable them using the instructions in the cookie notice or by changing your browser settings so that cookies from this website cannot be placed on your computer or mobile device.


What is a cookie?

A cookie is a small text file that a web portal leaves on your computer or mobile device when you visit it. Cookies are widely used to make websites work or work more efficiently and provide information to the website owners.

A cookie contains a unique number, which is used to recognize your computer when a user of your computer returns to a website that it visited previously. We use cookies to enhance the online experience of our visitors, for statistical purposes, and to understand better how our sites are used. Cookies may tell us, for example, whether you have visited our websites before or are a new visitor.

What are the types of cookies used?

Essential cookies are the cookies that are required to make the website work properly. They enable certain website functions, for example, to safely log in to the account created on the website.

Analytics/activity cookies – these cookies are used to collect data on the number of users who use the website, the content they choose while browsing, and other information necessary for the improvement of the functionality of the website.

Functionality cookies are used to identify the user who repeatedly uses the website. They help personalize the content provided on the website, save the selected settings, etc.

Advertising / Third-party cookies are used to tailor the information on the website so that advertising or any other targeted information that interests the user can be provided.


Our website uses the below cookies:

Name Cookie Category Description Validity Type
CONSENT Essential Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR compliance of the website. 2 years http cookie
embed/v3/counters.gif Essential Used to implement forms on the website. Session http cookie
pll_language Essential This cookie is used to determine the preferred language of the visitor and sets the language according to the website, if possible. 1 year http cookie
MSPRequ Essential Used by Microsoft to enable secure login to a website. Session http cookie
rc::a Essential Used to track and analyze user behavior to distinguish humans from bots or automated software. Persistent html local storage
__cf_bm Essential Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. 29 minutes http cookie
MC1 Functionality Identifies unique web browsers visiting Microsoft sites. 11 months 30 days http cookie
ai_session Functionality Monitors the performance of the iperceptions portal of applications running on Azure. 29 minutes http cookie
x-ms-gateway-slice Functionality Identifies a gateway for load balancing. Session http cookie
_ga Analytics Records a particular ID used to come up with data about website usage by the user. 1 year 1 month 4 days http cookie
_ga_# Analytics Used to distinguish individual users by means of designation of a randomly generated number as the client identifier, which allows calculation of visits and sessions. 1 year 1 month 4 days http cookie
NID Analytics Set by Google to set a unique user ID to remember user preferences. 6 months server cookie
__hstc Analytics The main cookie for tracking visitors. 5 months 27 days http cookie
hubspotutk Analytics This cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts. 5 months 27 days http cookie
__hssrc Analytics Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. Session http cookie
__hssc Analytics This cookie keeps track of sessions. 29 minutes http cookie
td Advertising Used to deliver targeted adverts to users based on browsing activity. Session http cookie
YSC Advertising YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time. Session server cookie
VISITOR_INFO1_LIVE Advertising YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time. 5 months 27 days server cookie
MS0 Advertising A session cookie is used by Microsoft to keep statistics on what pages the user has visited and how often an ad click leads to a purchase or other actions on the advertiser’s website. 30 minutes http cookie
mailerlite:webform:shown Advertising Pop-up forms use a cookie to determine if a website visitor has seen your pop-up or not and whether or not to show the pop-up again according to your behavior settings. 30 days http cookie


How does Simplanova use cookies?

https://simplanova.com/ uses cookies to collect information about your IP address and browsing, such as the websites visited by you or the time spent on each website. This allows the website to remember your system and settings.

Other cookies allow Simplanova to monitor website traffic and user activity – Simplanova uses these data to analyze visitor behavior and improve the website’s experience. These cookies are installed and used with the Google Analytics tool. Google Analytics cookies are used for various services and advertising purposes. Cookies collect user information and distinguish unique users by assigning them a unique identifier (ID).

Essential cookies are installed on your device once you visit our website. Other cookies are installed when you give your consent. It is noteworthy that if you disable cookies on your browser, some of the website functions can be partially or fully unavailable.

What is the legal basis for processing?

The legal basis for using cookies is the lawful interest of Simplanova to ensure the website’s technical functioning GDPR Article 6 (1) f. In such cases where cookies are used to remember your preferences and collect statistics, the legal basis for using cookies is your consent GDPR Article 6 (1) a.

Who has access to your data?

Data on Simplanova’s visitors for statistical purposes can be accessed by the employees of Simplanova, who are responsible for analyzing these data, improving the website, and providing services.

In addition, access to technical records can be granted to the partners of Simplanova who provide website content management tools or website hosting services to Simplanova.

Those providers are also subject to contractual obligations to ensure privacy.

Simplanova website uses the web analytics service Google Analytics provided by Google, Inc.

Information collected by Google Analytics is transferred to and stored in Google, Inc.

Google, Inc. can transfer such information to third countries when required by law or when those third countries process the information on Google’s behalf.

Google’s privacy and cookie policy: https://support.google.com/analytics/answer/6004245?hl=lt.

How long does Simplanova keep the data?

Cookies usually remain valid for a short period, depending on the type of cookies (one day, week, month or maximum 2 years).


We maintain reasonable safeguards to protect against unauthorized disclosure, misuse, alteration, or destruction of the personal information you provide to us through our website. We protect data in many ways. Physical security is designed to prevent unauthorized access to database equipment and hard copies containing our confidential information, including your personal information. Electronic security measures continuously monitor access to our servers and protect them from hacking or other unauthorized access from remote locations. This protection includes firewalls, restricted access, and encryption technology.

Please note, however, that perfect security does not exist on the Internet. Therefore, while we endeavor to protect your personal information, unauthorized parties may access and use data when data is transferred over the Internet.

Processing of sensitive information

Sensitive information is information about your health, racial or ethnic origin, political views, religious or philosophical beliefs or membership in trade unions, genetic or biometric data or sexual orientation. We do not collect or process sensitive information about you with cookies.

Are you making automated decisions? Are you profiling?

Your rights

You have certain rights about your personal information:

Right to access: you have the right to request access to any data that can be considered your personal data. This includes the right to be informed on whether we process your personal data, what personal data categories are being processed by us, and the purpose of our data processing;

Right to be informed: you have the right to be informed about processing of your personal data and such information has to be easy to understand. This right is executed with this privacy policy;

Right to rectification: you have the right to request that we correct any of your personal data if you believe that it is inaccurate or incomplete;

Right to object: you are entitled to object to certain processing of personal data, including for example, making automated decisions based on your personal data or when we otherwise base the processing of your personal data on our legitimate interest;

Right to restrict personal data processing: you have the right to request that we restrict the processing of your personal data if you wish to: (i) object the lawfulness of the processing; (ii) fix unlawful processing of personal data; (iii) receive or avoid deletion of personal data for establishing or defending against legal claims; or (iv) demand restriction of the processing until assessing the plausibility of Simplanova’s legitimate interest in the specific processing activity;

Right to erasure: you may also request your personal data to be erased if the personal data is no longer necessary for the purposes for which it was collected, or if you consider that the processing is unlawful, or if you consider that the personal data has to be erased to enable us to comply with a legal requirement;

Right to data portability: if your personal data is being automatically processed with your consent or on the basis of a mutual contractual relationship, you may request that we provide you that personal data in a structured, commonly used and machine-readable format. Moreover, you may request that the personal data is transmitted to another controller. Bear in mind that the latter can only be done if that is technically feasible;

Right to withdraw your consent: in cases where the processing is based on your consent, you have the right to withdraw your consent to such processing at any time without any adverse effect;

Right to submit your claim with the supervisory authority: if you are not satisfied with our response to your request in relation to personal data or you believe we are processing your personal data not in accordance with the law, you can submit your claim with the supervisory authority in your country of residence or to the lead supervisory authority – the Lithuanian State Data Protection Inspectorate at www.ada.lt.

However, note that these rights are not absolute, and even if you exercise these rights, we may need to retain certain information for legal or administrative purposes.

If you would like to exercise any of the rights above, please email [email protected] and include a request signed with electronic signature to help us prevent unauthorized individuals from accessing, changing, or deleting your information. Simplanova has the right to contact the data subject with a request to provide additional information that is necessary to determine his identity. We will respond to your request as soon as practically possible.

How can you manage cookies?

Website visitor has the right to refuse the recording of cookies, except for the essential cookies. You can block cookies by changing your browser settings so that cookies from this website cannot be placed on your computer or mobile device. To do this, follow the instructions provided by your browser (usually located within the “Help,” “Tools” or “Edit” facility). Please note that using a third-party opt-out link to disable a cookie or category of cookie may not delete the cookie from your browser but disable it from future use. If you wish to delete the relevant cookie, you will need to do this yourself from within your browser. You can find more information on how to remove cookies here: http://www.allaboutcookies.org/.

You can delete all cookies already on your device; besides, you can set in most browsers that they would not allow installing cookies. However, if you do this, you may have to enter your preferences whenever you visit a website. In addition, some services and functions can be unavailable.

You can manage and/or delete cookies according to your preferences. In most browsers, you can choose to disable cookies.

In most browsers, it is possible:

  • to check what cookies are inserted and to delete certain cookies; to block third-party cookies;
  • to block cookies from certain websites;
  • to block the sending of all cookies;
  • delete all cookies when closing the browser.

If you have selected the option to delete cookies, please remember that all the set preferences will also be deleted. Furthermore, if you completely block cookies, most of the websites (including ours) will not work properly, or browsing on the website will not work. For these reasons, we do not recommend disabling cookies when you use our website.

Do not Track option

The “Do not Track” technology allows visitors not to enable tracking on the website for any purposes, including analytical, advertising, and social platform needs.

Updates of cookie policy

We review and update this cookie policy once a year or more often if it is needed. When we do so, we will publish the changes on our website. If you disagree with these changes, please do not continue using our website.


You can email your inquiries or any other questions or concerns to [email protected] or by post to our office address below. We will investigate and attempt to resolve any questions, complaints, or disputes regarding using and disclosing personal information by the principles of this cookie policy.


MB “Simplanova”

Company code: 303028709

Address: Verkiu str. 34B, LT-08221 Vilnius

E-mail: [email protected]

Phone: +370 60814442

This cookie policy was last updated on 2023 June 1.