Earn an incentive for each demand-generation customer event designed to drive customer interest and acquisition in Business Central.
The information is confidential and intended for use by Microsoft partners only.
Earn an incentive for each demand-generation customer event designed to drive customer interest and acquisition in Business Central.
Business Central Immersion Briefing is a 90-minute Microsoft-funded event led by the partner (virtual or in-person) to introduce Business Central to potential customers. It includes a product overview with demos and videos, plus a short questionnaire to help customers quickly see if the solution fits their needs and budget – speeding up the qualification process.
This briefing should include 2 parts:
- Deliver Business Central pitch and demos to customers highlighting the product’s latest capabilities, integration with Modern Work solutions and unique AI value proposition.
- Define next steps with customer – trial, 1:1 assessment, Proof of Concept.
Proof of Execution
- 10 Customer Surveys (triggered by Partner, completed by Customer)
- Partner Survey (completed by Partner)
- Invoice for the briefing
Partner Eligibility
- Partner Agreement: Microsoft AI Cloud Partner Program
- Program Enrollment: Microsoft Commerce Incentives
Partner Qualification
Business Applications Small and Midsize Business
Management Specialization
OR
Strategic Business Central and M365 Partners, by
invitation only
Customer Qualification
- Minimum of 10 attendees per event; minimum of 1 attendee per customer tenant
- Customers with no Business Central licenses
July 1, 2025 – June 30, 2026, or until program cap is reached
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